It’s not just a bus,
it’s a moving billboard
Bus Exteriors
No. of buses: 20 bus exteriors | 100 bus interiors | Inapp campaigns
City: Mumbai
Hubs targeted: Andheri, Goregaon, Lower Parel, South Mumbai
Softcore Solutions, a SAP One leader in providing SMBs & MSMEs with comprehensive ERP solutions, embarked on a marketing initiative by leveraging OOH advertising on our buses. To enhance brand visibility and connect with decision-makers across Mumbai, especially with the Cityflo customer, Softcore Solutions deployed a strategic campaign featuring 20 bus exteriors and 100 bus interiors in key business districts like Andheri, Goregaon, Lower Parel, and South Mumbai. This comprehensive approach, complemented by in-app campaigns, demonstrated the power of traditional advertising for B2B companies, breaking the notion that digital is the only avenue for B2B marketing.
