It’s not just a bus,
it’s a moving billboard
Bus Exteriors | In-Bus Campaigns | In-App Campaigns
Media used: Bus Exteriors
No. of buses: 50 buses
Cities: Mumbai and Hyderabad
Hubs targeted: Navi Mumbai, Mulund, Lower Parel, South Mumbai, Dilsukhnagar, Daimmaguda, HiTEC City, Financial District
GIVA, a renowned name in the fine, everyday jewellery category, sought to establish its brand presence and drive in-store and online footfall with a wider audience during the Raksha Bandhan sales period. To achieve this, they launched a strategic outdoor campaign targeting prominent residential and major corporate hubs in both Mumbai and Hyderabad focusing their buses 50 buses across. The clean, uncluttered visuals of the buses, with contextual messaging “Jewellery so good, it’ll make traffic stop”, coupled with interior and in-app campaigns target the relevant Cityflo audience, helped build citywide awareness for the brand.
