It’s not just a bus,
it’s a moving billboard
In-app campaigns
Opted Media: In-app campaigns
City: Mumbai
Campaign Period: 20 days
Key Results: 62L impressions | 2.7L reach | 2.9% avg. CPR
DSP Mutual Funds, a leading name in the financial services sector, sought to enhance its brand visibility and educate potential investors about its passive funds offering. By leveraging in-app campaigns in Mumbai, DSP Mutual Funds effectively reached a highly relevant targeted audience base, over a focused 20-day period. The campaign generated over 62 lakh impressions, reached 2.7 lakh unique users, and drove a 2.9% avg CTR per reach. The campaign saw DSP Mutual Funds connect with a highly engaged audience, fostering brand trust and driving consideration among prospective investors in the Cityflo ecosystem.
