It’s not just a bus,
it’s a moving billboard
Bus Exteriors | In-App Campaigns
Media used: Bus Exteriors
No. of buses: 75 buses
Cities: Mumbai and Hyderabad
Hubs targeted: Navi Mumbai, Mulund, Lower Parel, South Mumbai, Dilsukhnagar, Daimmaguda, HiTEC City, Financial District
Atomberg, one of India’s leading players in the smart home solutions space, wanted to build brand awareness in a big way for their range of smart fans, during peak summer months in May & June. With a city-wide campaign that targeted all the major commercial hubs in the city: BKC, Lower Parel, South Mumbai, Goregaon and Andheri, the city roads were painted black and yellow for 2 months of the campaign.
